Retail

Digital Signage Solutions for Retailers

The way brands communicate their value to attract consumers is changing. Digital signage is opening up a whole new world of ways to engage and excite customers about your brand.

The fact is that the world has become so saturated with advertising that people have learned to tune most of it out. Boring old cardboard POS signs, static posters, and printed brochures simply don’t get attention any more.

Digital advertising on in-house screens provides retailers with a new and highly effective way of drawing shoppers’ attention to promotions, enhancing brand recognition, building loyalty, and more.

Gone are the days where you need to print and ship promotional material to all of your stores, hope that your employees display it correctly, and throw it all away when finished. Now managing your in-store promotions is as simple as logging into your dashboard and cueing up a new playlist.

Just imagine:

  • Rolling out new marketing campaigns with ease and speed across entire sales regions
  • Cross marketing products and services to increase basket size
  • Being able to react within minutes to competitor offers, stock levels, and external changes
  • Saying goodbye to the expense of printing and shipping promotional materials
  • Controlling each store’s advertising on the fly (individually or as groups)
  • Generating additional revenue for your stores via 3rd party advertisers
  • And so much more…

The ways people are making purchasing decisions and connecting with brands is changing. Consumers want vibrancy, interactivity, and movement… and retailers who don’t get on board will be left behind.

Nearly 1 in 5 of those who have seen an ad via Digital Signage say they have made an unplanned purchase after seeing an item featured on the screen. (gaebler.com)


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